ASA Uphold Complaint against Ultimate Holiday Package/Easy Consulting
The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Ultimate Holiday Package/Easy Consulting.
A complaint was filed with the Advertising Standards Authority (ASA) in April .
The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages.
The complaint challenged (an Ad on a website for a holiday company, www.theultimateholidaypackage.co.uk, which was seen on 27 February 2016) whether:
1. the ad was misleading, because it did not make sufficiently clear that the price of the holidays was dependent on customers attending a timeshare sales presentation and that failure to attend would mean incurring the full cost of the holiday accommodation; and
2. the claim “the single largest provider of promotional holidays in Europe” was misleading and could be substantiated.
Easy Consulting SL t/a The Ultimate Holiday Package did not respond to the ASA’s enquiries.
The ASA upheld the complaint stating that the ad must not appear again in its current form.
Full details of the complaint on the ASA website – https://www.asa.org.uk/Rulings/Adjudications/2016/7/Easy-Consulting-SL/SHP_ADJ_335491.aspx#.V4XZBGh96hc
A previous upheld ASA ruling on a connected business – Love All Inclusive which found that claims of ABTA membership and licensing by the Ministry of Justice were not substantiated and were therefore misleading. Full details of the ASA ruling – https://www.asa.org.uk/Rulings/Adjudications/2015/7/Love-All-Inclusive/SHP_ADJ_303742.aspx#.V4XakGh96hc
A list of connected businesses is available on the Ultimate Holiday Package profile – http://timesharebusinesscheck.org/the-ultimate-holiday-package/